Our Mission

Solar Forma’s mission is to promote a carbon-free future with solar energy technologies. But we do it in ways that compliment the architectural and accompanying scenescapes. Our processes and solutions combine thoughtful, inspired design and production with high-tech solar power generating systems. In partnership with engineering and install firms, Solar Forma develops unique designs that enhance the human experience along with the brand, aesthetic and scenescape of each property.

Who are we?


Brian Graff

Principal - Business Operations

Seasoned and impassioned leader, Brian Graff has held executive leadership and senior marketing positions in Fortune 500 companies, agencies and business start-ups, including General Mills, Mueller Mack Agency, Essentia Health, and SMDC Ventures. With his 30 years of experience, Brian focuses on developing creative solutions and surfacing new opportunities based on analytical and quantitative rigor to deliver better results. In addition, he is an avid outdoorsman and environmentalist.


Greg Johnson

Owner - Design & Fabrication

Greg started Artisan Forge Metalworks in 1997.  As an artist and fabricator, he is passionate about incorporating metal work into fine furnishings, homes and commercial projects.  He has grown the company into a large team of talented artisans working on projects from thousands to millions of dollars.  His in-house design team brings initial concepts to life through the use of CAD design and renderings.  Greg lives in Eau Claire, Wisconsin and is an avid environmentalist, relentless entrepreneur, and owner of several businesses.

What can we do for you?

If you have a project that could benefit from inspired solar design, please contact us to make your vision a reality!

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